2025 was a year of steady creativity, meaningful partnerships, and projects that encouraged us to grow in all the right ways. At Circle Visual, we have the privilege of helping our clients bring their ideas to life—designing custom pieces that support how people experience a space, whether through a subtle detail or a standout moment.
From refined drapery and comfortable, tailored upholstery to sculptural jewelry displays, printed materials, and welcoming environmental elements, each project gave us an opportunity to blend craft with purpose. Nothing felt too big or too small—just the kind of work that allowed us to contribute to environments with care, intention, and respect for the client’s vision.
Color Drenched Drapery for Studio Friedman/Bar Reve (our #8 feature)
A year grounded in handwork and problem-solving
This year strengthened our commitment to thoughtful, hands-on craftsmanship. Whether we were refining a stitch, testing materials, or engineering a cleaner, smarter design, we approached each detail with curiosity and a desire to do right by the people we were creating for.
The result is a collection of projects we’re genuinely proud of— beautiful, functional, and designed to support our clients’ goals.
Here’s a closer look at the work that shaped our year.
1: Mejuri - Piercing Studio Curtains
For Mejuri’s piercing studios within their fine jewelry stores, we created custom privacy curtains that complement the brand’s luxe, modern aesthetic. This year alone, we made curtains for 17 locations. Each curtain was designed to blend seamlessly into the store’s soft, minimal environment—offering both function and a sense of comfort within a high-touch service space.
Working closely with the Mejuri team, we selected materials that drape beautifully, feel elevated up close, and hold up to daily use. These curtains may appear simple, but the details—from fullness to finish—were thoughtfully considered to support the brand’s refined atmosphere.
A small touch, executed with care, helps to create a space where customers feel at ease.
2: Bureau Betak - Tufted Runway Cushions for Michael Kors
For the Michael Kors FW25 and SS26 runway shows, Bureau Betak invited us to help bring their seating vision to life. Working from their thoughtful designs, we crafted 5-inch-thick tufted cushions—each with 55 hand-pulled tufts—and finished the benches with oversized piped bolsters, separating the bench for double the seating.
The palettes shifted with the seasons: black canvas for FW25 and a soft natural canvas for SS26. Though minimal in appearance, the pieces required careful construction to achieve the refined, uniform finish the shows are known for.
We were grateful to support Bureau Betak’s creative direction and play a small role in helping shape the atmosphere of these beautifully executed presentations.
3: Cinq à Sept – Fashion Island Drapery
Cinq à Sept’s new Fashion Island boutique opened this spring with a soft architectural gesture: suspended blush curtains that add warmth and movement to the space. Designed to puddle just the right amount, the curtains introduce a romantic, textural layer while quietly concealing a stairway and stockroom.
We also created the fitting room curtains, carrying the same tone-on-tone blush palette through to the back of house. Though understated, these curtains play an important role in shaping the store’s flow, softening transitions and making the environment feel calm and cohesive from the moment you step inside.
4: Hill House Home – Wilmette
For Hill House Home’s Wilmette boutique, we had the opportunity to help bring their signature romantic, pattern-filled world into the physical store. Working closely with the design team, we created custom curtains, valances, pillows, and upholstered pieces that echo the brand’s refined, heirloom-inspired aesthetic.
The tailored drapery and valances frame each threshold with a sense of charm and intention, carrying the store’s delicate florals and soft blues throughout the space. Coordinating pillows and upholstered seating add comfort and cohesion, giving visitors a place to pause within the beautifully layered environment.
Every piece was crafted to feel considered and consistent with Hill House’s point of view—light, feminine, and quietly nostalgic. This was one of several Hill House stores/pop ups we worked on this year.
5: Rag&Bone - Wilmette
Rag & Bone always keeps us busy and inspired, bringing us projects that stretch our creativity in thoughtful ways. From hanger covers and upholstery to belt pillows and fitting room curtains, we’ve had the pleasure of supporting their stores with a wide range of custom pieces.
This summer, they opened a beautiful new location in Wilmette—a space defined by clean lines and neutral tones that let the denim take center stage. For this store, we created the fitting room curtains, ottomans, and belt pillows, all designed to blend seamlessly into the environment while adding just the right amount of softness and texture.
A quiet contribution to a space that reflects Rag & Bone’s effortless, refined aesthetic.
6: HAM NYC/ADCO Builders - Sentaler Cherries
This year, ADCO Builders and HAM NYC partnered to bring Canadian luxury outerwear brand Sentaler to Madison Avenue for a winter residency. The pop-up centered around Sentaler’s Cherry Lacquer—the standout color of their “Sweet Sixteen” anniversary—and the space was designed to immerse shoppers in that bold, celebratory hue.
To support HAM’s creative direction, Circle Visual fabricated a pair of oversized sculptural cherries that became the visual anchor of the experience. Each piece was hand-sculpted from foam, coated for durability, meticulously sanded, painted, and finished in a high-gloss lacquer to achieve its rich, candy-like shine.
A playful moment crafted with care, helping set the tone for a striking and memorable seasonal installation.
7: Todd Snyder - Fashion Island
Iconic menswear brand Todd Snyder opened a new boutique at Fashion Island in Newport Beach, bringing their clean, quietly luxurious aesthetic to the West Coast. Their team approached us to help translate that tone into the fitting room environment, with soft goods that felt refined, unfussy, and deeply considered.
We fabricated custom fitting room curtains in a soft, ecru linen that sits comfortably against the store’s rich woods and woven wall finishes—adding warmth without distracting from the clothing. To complete the spaces, we upholstered the built-in benches in a tailored, minimal way that mirrors the brand’s approach to menswear: thoughtful materials, clean lines, and craftsmanship that feels effortless.
8: studio Friedman - Bar Rêve
Studio Friedman brought us into the creation of Bar Rêve, a new destination in Cobble Hill shaped around warmth, intimacy, and a touch of Parisian escapism. Our team was responsible for all of the drapery throughout the space—an essential element in establishing the bar’s moody, transportive atmosphere.
The velvet panels serve a functional purpose, fully blacking out the windows to create a cocoon-like environment even in daylight. Their weight, color, and texture deepen the monochromatic palette and help the room shift in tone as the evening unfolds.
At the entrance, we installed a custom curved suspension track fitted with ripplefold drapery, forming a soft semi-circle that sets the stage for the experience inside. Beyond its visual presence, this draped threshold adds a sense of mystery and helps insulate the bar from the outside—letting guests step fully into the world Studio Friedman envisioned.
A project driven by craft and collaboration, where fabric plays a central role in defining the room’s character.
9: 10x10 StudioLab - NFLxStarter Bench
This fall, 10x10 Studio Lab brought us one of our most memorable challenges of the year: transforming a collection of more than 30 vintage Starter jackets into a single showstopping upholstered bench. Designed for an Art Basel installation, the piece needed to feel more like an artwork than a piece of furniture—bold, nostalgic, and unmistakably one-of-a-kind.
Working within a 60" x 20" footprint, our team approached the project like a collage in three dimensions. Each jacket was deconstructed with care, allowing us to preserve and intentionally place the most iconic elements: patches, buttons, quilting, applique lettering, embroidered logos, even zipper pulls. We built the upholstery in layers, ensuring every surface felt dynamic while still unified.
The final result is a vibrant tapestry of sports history—an object that celebrates craft, culture, and the unmistakable energy of vintage Starter gear. A true labor of love, and a project as fun as it was technical.
10: Bloomingdale’s: Spring Sheers
For Bloomingdale’s Spring campaign “BOHO Everything”, we created vibrant sheer panels that brought softness, movement, and color into the sales floor. The lightweight fabric filtered light beautifully, adding an airy, seasonal feel while subtly framing the visual moment without competing with the merchandise. Simple in execution but high in impact, these sheers were designed to enhance the environment and signal the fresh, optimistic energy of spring at Bloomingdale’s.
11: LoveShackFancy: SoHo Flagship
LoveShackFancy opened several stores this year, keeping our studio happily immersed in pink trims, floral fabrics, and all things romantic. Their new SoHo flagship—by far their biggest (and pinkest) yet—was a true celebration of the brand’s signature whimsy.
For this space, we created an array of custom soft furnishings that help bring the LoveShackFancy world to life. From sweeping bow-topped drapery and gathered skirting to plush upholstered benches, vanity stools, and delicate textile accents, every piece was designed to echo the store’s dreamy, vintage-inspired aesthetic. Layers of blush satin, lace, and floral patterns play together to create a fully immersive environment—one where every corner feels considered, feminine, and a little bit magical.
It was a joy to contribute to a flagship that captures LoveShackFancy’s spirit so completely: nostalgic, romantic, and overflowing with charm.
12: Sareh Nouri Bridal - MD Flagship
For Sareh Nouri’s new Chevy Chase flagship, we were brought in to solve a series of functional challenges with soft, architectural solutions that supported the brand’s refined, romantic aesthetic.
To conceal a set of utility panels and improve acoustics within the space, we created sound-dampening drapery in a soft oatmeal velvet. The ceiling’s drop-tile construction required a thoughtful approach, so we paired a suspension track with custom drop-ceiling clips and engineered a curved layout that followed the angles of the existing grid—allowing the drapery to feel intentional and integrated rather than improvised.
The team also needed fitting rooms without drilling into walls, floors, or ceilings, so we installed our signature Free-Standing Fitting Rooms. Designed for flexibility, these structures can be scaled to any footprint, moved as the store evolves, or function as a long-term fixture—all while maintaining a clean, tailored look.
A blend of practicality and polish, the resulting space feels cohesive and elevated, supporting Sareh Nouri’s timeless bridal vision from behind the scenes forward.
13: Grand Seiko – Madison Avenue
For Grand Seiko’s Madison Avenue flagship, we created custom, floor-to-ceiling motorized solar shades that act as both architecture and artwork. Circle Visual handled the full scope—from concept and artwork development to printing, fabrication, and installation—ensuring a seamless integration with the storefront’s refined, minimalist aesthetic. The motorized system allows the display to shift effortlessly throughout the day, transforming the façade into a dynamic canvas that reflects Grand Seiko’s precision, craftsmanship, and quiet luxury.
14: Design Within Reach - GUBI, NYCxDesign
This spring, Design Within Reach invited us to help transform their SoHo showroom for NYCxDesign, celebrating GUBI’s reintroduction of the iconic F300 chair by Pierre Paulin. Rather than building something new, the goal was to shift the atmosphere—using drapery as a flexible, architectural backdrop for the event.
We installed two custom track systems: a ceiling-mounted run along the storefront windows and a suspension track with a custom bend at the corner, designed to feel seamless within the space. Using an airy pale-yellow fabric, we fabricated double-sided S-fold curtains with double fullness, creating a soft ripple that filtered sunlight and washed the showroom in a warm, amber glow.
Though the curtains came down after the feature, the track remains—ready for the next moment, installation, or story. It’s a perfect example of how thoughtful soft goods can quietly transform a space, offering impact and versatility without permanence.
15: BHDM - Googleplex
BHDM brought Circle Visual on board to help soften and brighten the lounge areas at the Googleplex campus in Mountain View, California. The goal was to introduce warmth, color, and a sense of separation—without disrupting the openness of the space.
We created sheer chiffon divider curtains in a sunny, uplifting palette that gently define lounge zones while still allowing light to move freely throughout the room. The result is a space that feels more comfortable and inviting, offering moments of privacy while maintaining the light, collaborative energy of the campus. Subtle in execution but impactful in feel, the drapery adds softness, flexibility, and a pop of color to this highly modern environment.
16: Signet - Jared Jewelers
For the holiday season, Signet and Jared Jewelers came to us with a bold request: a whimsical, cascading gift box display designed for a nationwide rollout across 216 locations—all within a two-month timeline.
Working quickly from concept to prototype to full production, we crafted sculptural gift box displays wrapped in rich holiday red velvet and finished with satin ribbon in Jared’s signature teal. Each display was engineered to appear as though the boxes were gently falling and floating in midair, creating a sense of movement and surprise within the case. At the same time, every cascading element was precisely designed to hold two of Jared’s rings, ensuring the jewelry remained the focal point.
The result was a holiday moment that felt playful yet polished—custom-tailored to the Jared brand and consistent across every store. It was a true behind-the-scenes sprint, and one of our favorite examples of how thoughtful fabrication can bring a little magic to retail during the busiest time of year.
17: Altar’d State — REVIVAL, International Plaza
In January 2025, Altar'd State approached us with an ambitious vision for the Revival section of their International Plaza store in Tampa, FL. Over the course of the year, we worked closely with their team to refine and engineer the concept, culminating in a final installation completed in October 2025.
The result is a dramatic ceiling installation designed to feel like a river of fabric flowing through the space. Using a sheer textile in a soft, tonal palette, we created four distinct fabric heights to introduce depth, rhythm, and movement overhead. Rather than a straight hem, each panel was finished with an organic, wave-like edge, ensuring no two curtains were exactly alike and enhancing the sense of fluidity.
The client provided to-scale renderings of the track layout, which allowed us to custom bend every section of track for a precise fit—carefully weaving the installation between existing LED lighting for a seamless, architectural result. From concept development through fabrication and final install, this project was a true collaboration and a standout example of how soft goods can completely transform a retail environment from the ceiling down.
18: Mejuri — Custom Printed Rug, Nordstrom NYC Flagship Pop-Up
For Mejuri’s shop-in-shop at Nordstrom’s NYC flagship, the brand came to us looking for a custom rug that would anchor the space and subtly guide the customer experience. Drawing inspiration from a tufted rug Mejuri loved, we translated the look into engineered print artwork, carefully scaled and adjusted to fit the unique footprint of the pop-up.
The rug was custom designed to wrap seamlessly around the sales counters, defining the retail zone while maintaining clean circulation throughout the space. Once finalized, the artwork was printed onto a high-quality, plush carpet substrate, delivering both visual impact and durability in a high-traffic environment. The piece was finished with a custom fabric binding, color-matched to the design for a polished, intentional edge.
The result is a statement floor moment that grounds the pop-up, reinforces Mejuri’s soft, modern aesthetic, and transforms the shop-in-shop into a more immersive, cohesive retail experience.
19: FunLab: Irvine Spectrum – Holey Moley & Hijinx Hotel
This project was truly a year in the making. From early concept development through final onsite installation, we partnered closely with FunLab’s design team to bring playful, immersive drapery to their new Holey Moley and Hijinx Hotel locations at Irvine Spectrum in Irvine, CA.
FunLab—an Australian company known for transforming entertainment into full-scale experiences—approached each space as its own world. Our role was to help reinforce that sense of escape through soft furnishings. We crafted decorative curtains using a mix of bold, graphic prints and richly colored velvets, layering texture and color to heighten the theatrical feel of the interiors.
From lounge areas to interactive rooms, the drapery was designed to frame moments, guide movement, and add visual rhythm throughout the space. Every fabric choice and finish was selected to complement FunLab’s vibrant aesthetic while standing up to the demands of a high-energy, high-traffic environment. The result is a series of immersive backdrops that help pull guests deeper into the FunLab universe the moment they step inside.
20: Staud - Melrose Flagship
For the grand opening of Staud’s two-story Melrose flagship, the brand reimagined the space with rich, textural drapery that felt both elevated and inviting. We outfitted the store in a lush moss cotton velvet, using the fabric as a unifying design element throughout the interior—from entry moments to fitting rooms and transitional spaces across both levels.
The deep green velvet added warmth, softness, and a sense of intimacy, balancing Staud’s modern architecture with a tactile, boutique-like feel. Drapery was thoughtfully placed to frame doorways, define circulation paths, and subtly guide shoppers through the store, while also enhancing acoustics and creating moments of visual pause.
Used strategically, the velvet brings depth and cohesion to the flagship, reinforcing Staud’s refined yet effortless aesthetic and setting the tone for an elevated in-store experience.
21: Executive Furnishings - Avalon Parsippany 3 Campus
For Avalon’s new 3 Campus luxury apartment community in Parsippany, NJ, we designed and installed soft, floaty drapery to enhance the shared resident lobby. Working closely with Erin Brodhead Creative and Executive Furnishings, we evaluated site conditions early on to determine precise drapery specifications that would complement the architecture while performing beautifully in a high-traffic communal space.
The sheer panels were selected to bring warmth, movement, and texture to the lobby without overpowering it. Installed at full height, the drapery accentuates the building’s soaring ceilings and expansive windows, allowing natural light to filter through while softening the scale of the space. The result is an inviting, elevated atmosphere that balances modern luxury with comfort - setting the tone for residents as they enter and gather.
22: StilNY x Bogner — Seasonal Showroom & Window Installations
Throughout the year, we partnered with StilNY to help reimagine Bogner’s showroom and window displays, translating seasonal concepts into immersive, architectural environments. Each installation was designed to support the evolving Spring/Summer collections while maintaining a cohesive visual language rooted in lifestyle and movement.
For the Spring/Summer showroom, StilNY envisioned an indoor escape inspired by an outdoor poolside setting. We fabricated custom elements, including a faux pool platform, to anchor the space and create a relaxed, resort-like atmosphere that contrasted beautifully with the urban retail environment. The layered materials and clean geometry helped set an aspirational tone while allowing the collection to take center stage.
The Spring window introduced a more intimate, residential feel. Drawing from the idea of a modern home, we built custom wood stairs to act as both structure and display, paired with double sets of curtains to soften the space and add depth. The drapery framed the window like an interior vignette, creating a warm, lived-in moment that felt inviting from the street.
For the Golf window, the focus shifted to Bogner’s sport-driven heritage. Rich green tones, tailored backdrops, and structured fabrication echoed the precision and energy of the game, while maintaining a refined, fashion-forward presentation. The window conveyed motion and performance without sacrificing polish.
Together, these projects reflect an ongoing collaboration with StilNY, keeping Bogner’s showroom and windows feeling fresh, seasonal, and thoughtfully curated year-round.
23: DÔEN - Montecito, CA
For DÔEN’s Montecito boutique, we created custom fitting room curtains trimmed with delicate fringe, along with relaxed cushions and pillows throughout the space. Soft textures and thoughtful details were key, echoing the brand’s romantic, California-rooted aesthetic. The drapery adds movement and privacy while subtly framing each fitting room, and the upholstered pieces bring comfort and warmth to the shop experience—layered, intentional, and perfectly in step with DÔEN’s timeless point of view.
24: Studio Robert McKinley - Felice Restaurant and Wine Bar, Port Chester
For Felice Port Chester, designed by Robert McKinley, we created custom café curtains and full-height drapery that balance charm with function. The café curtains feature a soft scalloped top that filters light while maintaining privacy along the street-facing windows, adding a delicate, European feel to the dining space. In adjoining areas, tab-top drapery frames openings and transitions with an easy, relaxed drape that complements the restaurant’s warm palette and layered textures. Together, the curtains add softness and rhythm to the interiors while reinforcing the inviting, neighborhood atmosphere Felice is known for.
25: Vineyard Vines - Short Hills
For Vineyard Vines’ new Short Hills location, we partnered with the team to layer in soft furnishings that feel relaxed, coastal, and unmistakably on brand. We fabricated custom drapery to frame the space, along with tailored ottomans and cushions that add comfort and texture throughout the store. Neutral fabrics and subtle striping keep the focus on the merchandise while reinforcing the easy, lived-in feel Vineyard Vines is known for—creating a welcoming retail environment that feels polished yet approachable, and perfect for browsing, lounging, and staying awhile.
From concept to installation, each of these projects reflects our ongoing collaboration with creative partners who push retail environments beyond the expected. Whether defining space with soft goods, building custom architectural elements, or translating seasonal narratives into physical form, our goal is always the same: to support the brand story while creating moments that feel immersive, intentional, and elevated. We’re incredibly grateful to the designers, stylists, agencies, and brands we partnered with this year—thank you for trusting us with your ideas, your spaces, and your vision. We’re proud of what we’ve created together and excited for what’s ahead.