It’s often said that drapery completes a space. But we’re constantly in awe of how it can transform an existing one, too. The custom track and curtains we made for Design Within Reach this spring are a perfect example.
Custom Track and Drapery for Design With Reach
DWR wanted a warm, textured backdrop for their NYC x Design event featuring GUBI’s reintroduction of the iconic F300 chair by Pierre Paulin. We installed two sets of custom track in their SoHo location: a ceiling-mounted track along the front windows, and a suspension track with a custom bend at the corner for a seamless look. Using an airy fabric, we made double-sided S-fold curtains with double fullness for a beautiful ripple. The pale-yellow fabric filtered sunlight through the storefront, filling the space with a warm amber glow.
Behind the Seams
The curtains came down after the feature, but the track stayed in place—ready for new drapery to set the tone for the store’s next big moment. A quick swap of fabric, color, or texture, and the entire space transforms—no renovation required.
This wasn’t the first time Design Within Reach turned to us for a visual merchandising solution. For the Knoll store on Park Avenue South last year, we made an inverted pleat curtain that perfectly framed the stunning red Wassily chairs on display. A few months later, we swapped it for a cheery yellow S-fold—this time showcasing the chairs in black.
A similar solution was created for John Varvatos last fall, with ceiling-mounted track added to their showroom and grey flannel curtains installed. When spring arrived and it was time for a refresh, sheer curtains were designed to hang on the same track. It’s an ideal setup for spaces that change layout often—panels can be swapped out and stored until needed, keeping the environment fresh and inspiring.
Looking to create a space that evolves with you? Let’s talk custom drapery solutions—durable enough for daily use, adaptable enough to refresh with a simple swap. Built to change with your brand, season after season.